It's been said that in today's fast paced world it takes 8 seconds to grab the average person's attention. With this in mind, everything about your menu - the design, layout, colour, font, the amount of white space you use - will attract or deter your desired patron.
How many times have you seen diners out and about looking for a place to eat, moving from doorway to doorway, reading menus affixed to the exterior of establishments or on a pedestal out front. Decisions. Decisions. So many choices. So many establishments.
These prospective patrons are waiting to be lured into an establishment with the promise of a gastronomic experience of their choosing - a chance to travel the world for a few stolen moments - Italy, France, Greece, Thailand, Vietnam.
In this common scenario, we observe the menu as both a formidable draw card and sales tool. It's role is simple - to entice and usher gastronomic tourists into your establishment. It should be your best sales person.
The menu is a window into the soul of your establishment. It is also a strategic business tool designed specifically to attract your desired diner. It will define your turnover, the margins you can expect to achieve and directly link to your bottom line.